Indian Journal of Science Communication (Volume 3/ Number 1/ January – June 2004)

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2004 : The Year of Scientific Awareness

There is hardly an aspect of our lives which is not affected or impacted by science. It is therefore imperative to inculcate in the people a habit of being scientific in approach and attitude and to be able to participate in decision-making process on issues which concern them. Accordingly, Government of India have designated 2004 at the Year of Scientific Awareness (YSA). The intent here is clearly to focus attention on scientific awareness and spread it far and wide in the country, actually much faster, much farther and much wider than has been possible, ordinarily via efforts made in the normal course by organisations, partly or fully mandated to do so.

National Council for Science and Technology Communication, NCSTC/RVPSP, (Rashtriya Vigyan Evam Pradyogiki Sanchar Parishad), Department of Science & Technology, the apex government body for science communication since 1982, has been given the responsibility of giving shape and meaning to this intent through formulation and execution of a coordinated country wide project (YSA-2004).

The NCSTC/RVPSP has, in the past, executed successful and highly acclaimed campaigns, such as the Bharat Jan Vigyan Jatha (BJVJ) in 1987 and the Bharat Jan Gyan Vigyan Jatha (BJGJ) in 1992. These project had short, long and very long term impacts on the science communication scene in the country. The insights and experience gained during these two large projects would be brought to bear on the YSA-2004 campaign.

The objective of organising this mega project is that all sections of society should become more scientifically aware. The campaign will encourage capacity for seeking answers to question and strenghten the ability of the common man to take informed and rational decisions. This perhaps is the basic characterisation of scientific temper, which would reflect on rational behaviour of all sections of a society. This project is also intended to demonstrate changes that can be brought about in improving the quality of life of the rural population, including women and the weaker section of the society. The logo of the campaign shows an artistic lamp with a DNA and electronic model of an atom. The theme is symbolic of dispelling darkness and creating awareness.

The YSA-2004 has been conceived of as a campaign of one full year of multiple activities to be conducted across the length and breadth of the country. These activities will reach crores of people and many more through the mass media. All the activities will be built around selected issues of major concern.

  1. Water & Sanitation

  2. Soil & Cover Management

  3. Health & Nutrition

  4. Biodiversity Conservation

  5. Disaster Preparedness

  6. Empowerment of people through information technology.

In order to highlight the regional aspirations and deeper coverage the entire country has been divided into eight regions with common issues and problems. In addition to specific regional issues, issues that are common across the country will provide it all India character. The eight regions are :

  1. Western Himalayan Region

  2. Eastern Himalayan Region

  3. Eastern Coastal Region

  4. Western Coastal Region

  5. Arid Region

  6. North Central Region

  7. South Central Region

  8. Central Region

The YSA activities would be executed in three phases - pre jatha, main jatha and post jatha. The duration of the these three phases could vary from region to region due to a number of factors including weather, etc. Activities would be carried out on issues, which are more relevant locally. Regional and national concerns will also be taken care of. A brief description of jatha activities are as follows :

Pre-jatha : These activities are basically meant to sensitize people and to prepare them for the main jatha. All information material related to dissemination will be prepared during this period.

Main Jatha : Jatha – a group of resource persons will move from one place to another and that halt at one place where street plays, training, IT Mela, internet / E-mail demos, books exhibition would be organised. During this period mobile vans carrying exhibition on different dissemination softwares would be taken to surrounding villages.

Post jatha : The activities begun during jatha period would be continued after the jatha period by competent local organisations, institutions interested in working in the area of science communication.

A range of activities are planned for districts covered and in particular those not covered by the jathas. There are :

  • Public debates on issues of science and development.

  • Theme based exhibitions

  • Radio & television programmes, multimedia CDs, publications, posters & wall charts.

  • Awareness & training programmes for decision makers/Gram panchayats

  • Puppet shows, folk performers & popular lectures

  • Contests and competitions

  • Features & articles in news papers

  • Activity Corners for children

Dr. D.K. Pandey

Scientist, NCSTC/DST
Technology Bhawan, New Mehrauli Road
New Delhi – 10016

 

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