Indian Journal of Science Communication (Volume 2/ Number 1/ January – June 2003)

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Role of Regional Newspapers in Dissemination of Scientific Knowledge on Environment and Development

Meenu Srivastava
Masters Programme in Science & Technology Communication
School of Futures Studies and Planning, Devi Ahilya University, Indore - 452 001 (Madhya Pradesh)

Abstract

The role of regional newspapers in diffusion of scientific and technological knowledge as regards environmental pollution and development during the Earth Summit was studied and found that adequate information was disseminated. The content analysis has shown higher frequency percentage on green house gas emission, climate change, depletion of ozone layer, sustainable growth and biodiversity. Newspapers gave more emphasis on technical knowledge than on policy matters. The stuty, though not very recent, offers trend setting indicaters for researches in S&T Communication.

Key Words

Dissemination of scientific knowledge, Role of newspapers, Content analysis, Science and technology communication

Introduction

The advancement of science and technology has accelerated industrial growth which has brought material bliss to human beings but at the same time it has degenerated the natural environment. The serious threat to the environment are being posed by the harmful gases, use of fossil fuel, dust, metallic particles and wasteful materials and dumping of sewage which are affecting the natural constitution of atmosphere and creating imbalance in the nature. Green house gases on the other hand, causing global warming and depletion of the ozone layer. The environment which has been the healthy habitat of man and other species is so degraded that if no steps are taken to conserve and protect it from further deterioration, the survival of human species will be at stake.

The historic Earth Summit was the largest international gathering which discussed various issues related to environment and development. It was attended by 175 heads of states and representatives and negotiations on numerous issues were held and agreements signed.

The significant conference on environment and development was widely covered by the world media It is often, however, commented that regional newspapers do not provide enough space for scientific and technological events as they are more involved in regional and local politics and events.

The communication of scientific events require a lot of accuracy and empirical knowledge. The regional newspapers have their own plan and style of reporting. Hence the importance was realised on how far the coverage of Earth Summit has been carried out. For the qualities of reporting, content analysis has been done to highlight the standard of published scripts.

Objective

The objective of study were as following :

1. To study the coverage of the proceedings of conference on environment and development by regional newspapers during, before and after the event.

2. To study coverage of various issues related to the environment, pollution and development and its content.

3. To study the effectiveness of newspapers in educating people for conservation of environment.

Area of Study

The area of study was Indore which is the most industrialised and advanced city of Madhya Pradesh. It is one of the most polluted city of the state. It has been seat of journalism since long.

Indore is main centre of commerce and business in Mandhya Pradesh. It has the highest literacy rate in the state. At present 19 Hindi dailies, one English daily, 25 weeklies and monthlies, 3 quarterlies and one annual paper are being published from here. There are many other papers in regional languages.

Methodology

Communication in science and technology is an investment in human resource development as it plays key role in advancing human prosperity. The improvement of mankind is the essence of communication media. The study has been made with a view to assess the role of newspapers in bringing awareness, arousing curiosity, creating interest, persuading and educating people for conservation of the environment.

The selection of newspapers for study has been done by sampling technique. Out of 19 Hindi newspapers published from Indore, 6 have been selected keeping in view their wide circulation in more than one disttrict. Since only one English daily is published, it has been taken for the study.

The tools used for studying the facts were observation and content analysis method. The following major factors were considered in content analysis :

  1. Green house gas emission

  2. Ozone layer depletion

  3. Global warming

  4. Sustainable growth

  5. Climate change

  6. Pollution

  7. Forestry

  8. Population growth

  9. Biodiversity Convention

  10. Global Environmental Fund

  11. Transfer of technology

  12. Poverty

  13. Agenda 21

  14. Earth Charter

  15. Protection of atmosphere

  16. Improvement of standard of living

  17. Gene bank

  18. Protection of fresh water

Table 1 : Coverage pre-session, during the session and post-session

Period of Study

 

Number of Newspapers

Number of days

Number of issues

Total published scripts

Percentage of number of issues published

Before Sumit

7

16

112

5

4.10

English

 

 

 

3

2.46

Hindi

 

 

 

2

1.64

 

 

 

 

 

 

During Sumit

7

15

105

106

86.88

English

 

 

 

23

18.85

Hindi

 

 

 

83

68.03

 

 

 

 

 

 

After Sumit

7

15

105

8

6.56

First Phase

 

 

 

 

 

English

 

 

 

1

0.82

Hindi

 

 

 

7

5.74

 

 

 

 

 

 

After Sumit

 

 

 

 

 

Second Phase

7

15

105

3

2.46

English

 

 

 

2

1.64

Hindi

 

 

 

--

--

Total

7

61

427

122

100.00

The data has been collected from the following newspapers (alongwith two letter code) :

1. Nai Duniya (Hindi) NH
2. Swadesh (Hindi) SH
3. Nav Bharat (Hindi) BH
4. Chautha Sansar (Hindi) CH
5. Indore Samachar (Hindi) IH
6. Dainik Bhaskar (Hindi) DH
7. Free Press Journal (English) FE

Coverage data of Earth Summit

The study shows that 427 issues were brought out during 61 days under study by the newspapers. In 122 issues the news on environmental pollution and the details of the conference has been published.

Table 1 shows that maximum matter was published during the period when the summit was in session which was 86.6% of the total publication. The matter published before and after the session were 4.10% and 9.02% respectively. After 15 days of the session the literature published was dismal (2.46%).

During the session, details of the proceeding help educate people about the decisions, negotiations and outcome of the conference. The post session literature analyses the pros and cons and highlights the merits and demerits to facilitate the readers, understanding for future action. The lone English daily provided pre and post literature equally 12.46%, whereas Hindi dailies provided 1.6% and 5.74% respectively. During the session all the newspapers gave sufficient matter to their readers.

Forms (formats) of published matter and weightage

The published matter was in the form of news, poems, cartoons interviews, articles and editorials. The details are enumerated in Table 2.

The newspapers gave highest weightage to news which was 64.50% of the total published matter. Next priority was articles that has a percentage of 21.31. Editorial, though limited, was 7.88%. Speech, interview, poems and cartoons were 3.28, 2.46 and 0.82 percent respectively.

The comparative weightage in English and Hindi newspapers reveal the following facts :

The English daily gave equal emphasis to news and articles at 10.66 whereas Hindi newpapers gave highest emphasis on news at 54.10 percent and subsequently to articles and editorials that was is 18.65 and 6.56 percent respectively. The speech and interviews has been given equal importance.

The individual newspaper have its own style of reporting. In this regard the position in English and Hindi dailies are as detailed in Table 3. It shows that all the newspapers have given greatest priority to news again, as its percentage is highest.

The space analysis for various reporting items shows that FE gave equal stress to news and articles as their percentage is 44.82 each. Hindi dailies preferred news as IH gave space to news only, whereas other Hindi dailies gave weightage to the extent of SH 85.7%, DH 76.93%, BH 66.67%, NH 64.8% and CH 52.63%.

The NH allocated 19.64 percent to editorial and 5.88 to articles, speech and interviews each. SH gave equal space to speech and articles (7.15%) but published no editorial. BH has 14.28 percent space for articles. CH allocates 31.58% space for articles, whereas DH provided 15.38% space for articles and 7.69% for editorials.

Coverage of various components of environmental pollution

The frequency of different factors in the published articles is given in Table 4.

It was observed that 107 total frequency factors appeared in the published matter. The factor which had been covered to a great extent was green house gas emission which had a frequency percentage of 11.21. The green house gas emission is the cause of global warming and climate change. It is hailing to note that these interrelated matters have been dealt to a great extent. The frequency percentage of climate change is 8.41, whereas the global warming and depletion of ozone are 7.48 each. There are other factors also which have been highlighted in accordance with their importance like sustainable growth, bio-diversity convention and forestry. They are also related to each other. The frequency percentage on sustainable growth is 8.41 while on bio-diversity and forestry 9.48 each. The pollution, agenda 21, transfer of technology, GEF and poverty have been widely dealt in the articles as the frequency percentage of pollution is 6.54 whereas agenda 21, transfer of technology and GEF are 5.61 each and poverty 4.67 percent. The less importance has been shown towards improvement of standard of living, gene bank, protection of atmosphere and fresh water.

Table 4 shows that the frequency percentage regarding the content in English (60.79) newspapers is higher than in Hindi dailies (39.26). The English newspapers have played major role in providing enriched content in comparison to Hindi dailies. The frequency percentage of climate change is 7.48 in English daily whereas Hindi dailies have dealt it nominally (0.93). There is higher frequency percentage in English daily on the factors like green house gas emission, global warming, bio-diversity convention, agenda 21 and GEF. Equal stress has been laid on ozone depletion, transfer of technology and protection of atmosphere. Hindi dailies paid no attention to improvement of standard of living, gene bank and protection of fresh water. The Hindi newspapers have higher frequency percentages in pollution, forestry and population growth.

Discussion

Newspapers play key role in diffusion of information and hence they are called the source of information explosion. The objective of diffusion of information is highlighted here in a line diagram ahead.

The source of diffusion of information in relation to the environmental pollution and development during the Earth Summit period were news, articles, cartoon, etc., as elucidated in Table 4. It is commendable that out of 122 published items the news, poems and cartoons contained 80. Their percentage was 65.57. The Hindi and English, both the newspapers gave high place to news. The headlines and captions used in both English and Hindi dailies were capable of arousing curiosity.

Table 2 shows that out of 122 published items there were 33 articles, interviews and speeches (27.05 percent). The content analysis of the articles shows that there were 122 frequency factors.

The newspapers made critical and intellectual assessment of the Summit through their editorials. These seven papers produced 9 editorials.

Observations and Findings

1. The regional newspapers gave sufficient space to make home the issue of environmental pollution and subsequent measures during the Summit.

2. The published matter prior and after the convention were insufficient, as 112 issues, prior to the convention, published only 5 items on environmental pollution. Similarly the post convention literature was also scanty as only 8 items were published in 210 issues. The percentage in the first fortnight was 6.55 and in the next 2.46 only.

3. The content analysis expresses the qualitative nature of the articles published. The highest frequency factor percentage was for the green house gas emission. The weightage to depletion of ozone, global warming and climate change was also significant.

4. The articles also contained high frequency factor percentages for sustainable growth, bio-diversity and forestry. Pollution, agenda 21, transfer of technology, GEF and poverty got low frequency.

5. Some of the factors were neglected such as gene bank, improvement of standard of living, protection of atmosphere and fresh water.

6. The qualitative feature of the publication was more related to the environmental pollution and its effect than the issues like improvement in the standard of living and eradication of poverty.

7. The content analysis shows that the frequency factors of English daily is too high in comparison to Hindi newspapers. The cumulative frequency factor percentage of English dailies is 60.74, whereas in Hindi it is 39.26. The articles published in English daily comprise of all the factors with due weightage. The Hindi newspapers have dealt the subject with less weightage and some of the factors were not discussed.

8. The developing countries are no less concerned with the sustainable growth, but this did not get due weightage in the contents published.

9. The regional newspapers had covered the technical issues more than the policy alternatives. At some places the consistency was not fully observed.

10. The regional newspapers gave sufficient space to scientific and technological news and supportive reading material.

11. It is suggested that science desks should be established in each newspaper where persons with the background of science and technology should man the desk. The newspapers do not give sufficient regular space for disseminating scientific knowledge. They casually report when some convention is held or a Day is observed.

12. The communication in science and technology is not mere reporting of news. It requires indepth knowledge about various scientific and technological concepts some people believe that only those with good academic background in science can perform the job well, which is a matter of greater debate.

References

  1. Srivastava M, Regional Newspapers and S&T Communication, Kishan Pustakalya & Co., Pratapgarh (UP), 1994.

 

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