Every object expresses, be it animate, be it inanimate; understanding them is possible in the only case, i.e, we know the language. Nature too expresses, but who understands ! May we be unanimous in calling nature’s language as ‘science’. It is a language developed by nature and understood by scientists (perhaps partially as yet). It has taken centuries, for them to pick it up; learn it. Teaching this language to the common man is 'science communication’. Whenever the ways of nature look strange to us, perhaps,may be we have lost the track or the right persepective. May be because we are yet to understand the rationality completely as advocated by nature.

The expressions of nature need to be interpreted to the common man. For him, nature’s expressions are dry, lacking the lustre that should invite for attention. But isn’t it a paradox, owing to none other than our ignorance of the bond between living beings and nature’s musings. So failing to create the awareness that life and nature have close cause and effect relation. Scientific and natural events of awesome curiosity potential can be appropriately utilised to invite commoners' attention towards importance of the nature’s expression, even if it is complex. Sheer survival instinct in human beings is quick to identify any threat to their well being. It is in this light that the threat of SARS (Severe Acute Respiratory Syndrome) is to be seen. It is also an opportunity and challenge for science communication to deepen its roots in our society.

Science communication in true terms is aimed at protecting our past knowledge and updating further upon that. It trains us to think rationally and understand rationality. Health and related issues can aid science communication strike a better chord with society in this manner taking cue from the survival instinct in let alone human beings, all animates (and possibly in inanimates too). SARS scare has picked up society’s curious attention and eagerness to know more on anything related.

This highly receptive state of society in such situation has high appetite for media material that truly provides insight into the causes and prevention. If they are exposed to the scientific approach in dealing with such a situation along with related medical and ethical issues, this in true sense would be a good example of science communication. As it directly establishes a chord with an individual, health communication can be helpful in burgeoning the constituency of readers of science and scientific issues. In fact all major scientific events of far reaching consequence have had readership graph of science literature ascending.